The story behind De-Risk Matrix.

With a Master of Science and a Master of Management, Magnus developed the De-Risk Matrix methodology after identifying a persistent gap: existing frameworks failed to integrate strategic goal-setting with structured risk management and the organizational culture required to act on it.
Most risk frameworks treat risk as a separate discipline from strategy. Most goal frameworks — OKR, Balanced Scorecard, SMART — treat targets as single points without explicit risk floors. De-Risk Matrix connects the two: a goal is set as a span between target and threshold, which makes tolerance for that objective explicit, and the resulting risk state drives the cultural response.
The methodology was refined through real-world pilots and specialist collaborations, and is deliberately aligned with ISO 31000, the international standard for risk management, and with ISO 45003 on psychological health at work. Edmondson's research on psychological safety informs why the cultural layer exists at all; it does not validate the six-state model, which remains our own proposal and is open to testing.
“Traditionally, risk has meant ‘how big the hole in the floor is’ — probability multiplied by negative consequence. But the modern ISO 31000 definition looks upward: how high the building is, and how high it could grow. Risk is the effect of uncertainty on objectives — and that is exactly what the De-Risk Matrix is built upon.”
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